Subverting tradition! Duomi Ruixin’s “Comfort Zone”

We are always committed to celebrating the unique charm of every woman and providing personalized shopping experience. The “Comfort Zone” is the brilliant crystallization of this concept. It allows every woman to feel an exclusive and unprecedented comfort experience in the choice of underwear, helping them to bloom with confidence and embrace their truest self.

With the breakthrough of the “Comfort Zone” technology, Duomi Ruixin not only consolidated its leading position in the underwear market, but also opened a new era of categories. This technology breaks the boundaries between traditional underwire and non-underwire underwear, allowing women to enjoy the stable support of underwire underwear while also having the ultimate comfort of non-underwire underwear. From then on, comfort and support are no longer multiple-choice questions, but two-way answers that can coexist.

The “Comfort Zone” series carefully creates three original designs, which are now fully integrated into the latest underwear series of Duomi Ruixin. Among them, the comfortable and flexible underwire can bend naturally with the body’s dynamics and fit the body curve, becoming the biggest highlight of the Illusion series, bringing extraordinary comfort and support for daily wear. The ultra-light underwire is 40% lighter than the standard underwire and debuted in the Kongying series, becoming the lightest push-up bra in the history of Duomi Ruixin. At the same time, this innovation also benefits iconic series such as Shuiying·Shan, Classic Old Flower, and Jinzhi Mulan. The Magic Support uses high-tech bio-based foam and a comfortable pad design in the cup to show its unique charm in the streamlined temptation series, bringing women a more natural wearing experience.